![]() ![]() In order to achieve the goal of the study, a questionnaire was designed and distributed to the study sample, and 863 questionnaires were retrieved with a response rate of 86.3%. The Extent of the Impact of Social Responsibility Practices on Customer’s Loyalty: Evidence from Jordanian Telecommunication CompaniesĬorporate Social Responsibility, Attitudinal Customer Loyalty, Behavioural Customer Loyalty, Jordan, Communications’ CompaniesĪBSTRACT: This study aims to investigate the impact of social responsibility practices with their dimensions (ethical, environmental, charitable) on the dimensions of behavioural and attitudinal customer loyalty, within a sample of 1000 customers of Jordanian telecom companies. (2015) Validity and Reliability in Quantitative Studies.
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